PERCENTAGE CHOCOLATE

Designer: Finlay Brazier

Media: Dieline Feature - 2020

Packaging of the World Feature - 2019

World Brand Design - 2020

 
 

The percentage of cocoa in chocolate is a pretty reliable indicator of where it sits on the sweet to bitter scale, more so than descriptions such as milk, semisweet or bittersweet. It's how most customers navigate through the craft chocolate scene, hence why we have seen brands plaster their packaging with percentages. Percentage Chocolate explores how this can be done elegantly, in keeping with the essence of craft chocolate.

 
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