DESIGN STRATEGY

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2 Week Process
£2000.00

 

Our business-minded strategy package helps food & beverage businesses identify problems, prioritise, and gain clarity and focus before embarking on design. 

Investing in strategy will inevitably save you time, align all of the project stakeholders and nail a long-lasting solution that achieves your business goals. Our brand strategy package is the perfect framework for developing a new brand, expanding your product range or reviewing existing brands. Whether you're in the food-service industry or a food and beverage product, our programme is flexible enough to ask the right questions and guide you to the right answers.

PROCESS

Client worksheet

This worksheet is used to collect the information we will need for our 4hr session. It's simple and straightforward; you already have all the answers, we just have the tools to extract, prioritise and focus them.

1:1 4hr session

An in-person or remote facilitated strategy session where we work through a series of activities to find a defensible brand position, identify your brand's superpower and discover the needs of your ideal target audience. Each tool has been purposefully added to the tool kit for the ultimate impact. It consists of...

1.0 Alignment

1.1 Swot

1.2 Positioning

1.3 Brand Attributes

1.4 Brand Essence

1.5 User Persona

1.6 Need States

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DELIVERABLES

Summary document

At the end of this in-depth process, you'll receive a comprehensive summary document. It's used as a north star to guide and sanity check decisions in all areas of your business, especially design. We'll use this document to establish a creative brief based on the problems we've identified throughout this process.

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BRAND DESIGN

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Price On Enquiry

 

Our brand design package helps food & beverage businesses implement a clear cohesive brand that resonates with their target audience on an emotive level. It's more than a logo. 

We create brands that have views and opinions and challenge industry norms, brands that stand up for what they believe in, whether that be ethical ingredients, a platform for conversation, educating consumers, or a healthier alternative for example. This brand design service is for business owners that understand the value of strategically lead design. We don't just make pretty pictures, we're focused on your business goals. Whether you're just starting or you're looking to refresh an established brand, Look At That can help you level-up.

PROCESS

Strategy

  • Brand strategy
  • Brief sign-off

Explore

  • Tone & style research
  • 2-4 concepts exploration
  • In-person presentation
  • Feedback provided.

Define

2x Rounds of revisions

Implement

  • Style guide
  • Finished artwork completed
  • Final payment made
  • Files supplied

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DELIVERABLES

  • Logo
  • Secondary logo formats
  • Icon
  • Website Favicon
  • Colour palette
  • Typography selection & hierarchy
  • Tone of voice
  • Photography look & feel (if applicable)
  • Other graphic elements (if applicable)
  • Style Guide

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PACKAGING DESIGN

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4-6 Week Process
Price On Enquiry

 

Our packaging design process helps food & beverage businesses produce tactile packaging that considers materials, functionality and form. It’s packaging that pops off crowded shelves and captivates customers.

Food and beverage brands often sit directly next to competitors, in cafe chillers, on the supermarket shelf or online. So having shelf-popping packaging that engages with customers is vital. Lucky for you we're experts in radical differentiation. It's even built into our name. Look At That is the emotive response we aim to draw from potential customers, an inquisitive expression, from indifferent to engaged.

PROCESS

Strategy

  • Brand strategy
  • Brief sign-off

Explore

  • Packaging ideation framework
  • Tone & style research
  • Naming (if applicable)
  • 2-4 concepts exploration
  • In-person presentation
  • Feedback provided

Define

  • 2x Rounds of revisions
  • Manufacturing & print process discussion

Implement

  • Finished artwork completed
  • Final payment made
  • Files supplied
  • Liaison with the printer (if needed)

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DELIVERABLES

  • Print-ready packaging design files
  • Manufacturing specifications

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