The Dark Horse Hot Sauce labels tell the story of the Battle of Puebla between the French and Mexican forces. Equestrian portraits were used across Europe to show military prowess. Appropriating this type of imagery is an act of defiance. The silver goblets represent the motives of the French; they wanted control of the sliver being mined in Mexico. Taqueria signage influenced the label's typography. The distinctive diagonal crossbar speaks to the uphill battle the Mexican forces faced to defeat the French. Every year Cinco De Mayo celebrations are held to commemorate this victory.
