Ordinary Dairy explores the link between the dairy industry's typographic heritage and modern-day culture. Vintage dairy tankers and milk-floats rejected cow and lush hillside iconography, instead, the emphasis was placed on typography. This style is trendy not only with heritage brands but also cafes, your home, Airbnb apartments and co-working spaces. Ordinary Dairy retains the quality of a heritage brand but at the same time seamlessly integrates into these modern-day spaces.