Pesky spirits bring the Duppy Share packaging design to life
Mythology
The newly opened Everyman Cinema Broadgate is an unreal experience. A modest entryway leads you underground, where you're greeted by a luxurious bar and shelves lined with premium spirits, a great place to label spot. A friend pointed out to me his favourite label, The Duppy Share. A Caribbean craft rum that was designed by B&B studio.
The cylindrical bottle and small shoulder radius provides a huge label surface to experiment with illustration and typography, all inspired by 1930's travel posters and Caribbean folklore.
In Caribbean folklore the dark Duppy Spirits travel between the islands, visiting distilleries and stealing rum left to age in oak barrels. These pesky spirits are true blending masters and only take the best. The label tells this story across a day to night panoramic, fitting parallels as rum is happily consumed during the day or night. The block of orange in the centre speaks to the warmth of the Caribbean without being cliché. Adding to this is the warm gold foil, brightening the label, adding premium cues and referencing the golden rum. On the right, we see the night sky depicted with darker richer blues and a Duppy spirit sitting on a rock drinking their share.
Mythology, history and folklore are amazing places to find inspiration, it's often unique fertile ground and a great place to start when trying to challenge the industry norms, which for rum are sailors and pirates.
Karma Cola uses Mami Wata the west African water spirit on their labels. West Africa is where they get the cola nut that makes Karma Cola.
Is there any packaging inspired by mythology you know of?
